What to post on X to get followers: 30 ideas

Updated November 3, 2026

Post what you learned, tried, measured or changed your mind about, on one or two topics. People follow when they can guess what they'll get next and they want more of it. So use the 30 prompts below, and fill each one with something true from your own week.

Nobody has shown that one format always wins on X. These prompts are our suggestions, built on one fact from X's published code: ranking predicts what each reader will do, and replies and shares carry far more weight than likes. So the goal is a post that someone in your field wants to answer or send to a friend.

First, pick what you'll be known for

Finish this sentence: "I post about ___ for people who ___."

For example: "I post about cold email for people who run small agencies."

Your bio should say the same thing. If you need help with that, see our X bio examples. You can still post about other things. Just keep most of your posts on that line while you're small.

From your work

1. The thing you changed this week, and why.
2. A task that took far longer or far less time than you expected.
3. The tool you stopped using, and what replaced it.
4. The checklist you use before doing something important.
5. A screenshot of real work, with one line on what to notice.
6. What a beginner in your field gets wrong in their first month.

From your mistakes

1. A mistake that cost you money or time, with the amount.
2. Advice you followed that didn't work for you.
3. Something you believed a year ago and don't anymore.
4. A project you killed, and how you knew.
5. The email or message you wish you'd sent differently.

From your numbers

1. One number from your work, before and after a change.
2. How much something really cost you.
3. What happened in a small test, even if it failed.
4. A result you can't explain yet, and your best guess.
5. Your numbers for the month, good or bad.

Only share numbers you're allowed to share. And don't round them up to look better.

From your opinions

1. A common piece of advice that you think is wrong, and when.
2. Two options people argue about, and which one you'd pick for a specific case.
3. What you'd do first if you started over.
4. Something overrated in your field, and what to do instead.
5. A rule you follow that others might find strange.

Useful things people save

1. A short template that you actually use.
2. Three steps for a task people dread.
3. A question to ask before making a common decision.
4. A short list of the people or resources that taught you the most, and what each one taught you.
5. What you'd check first when a specific thing breaks.

Starting a conversation

1. A real question you need answered, with your context.
2. A choice you're making this week, and the options.
3. "What did I miss?" after sharing how you did something.
4. A reply you wrote that's worth expanding into a post of its own.

Turning a prompt into a post

For the craft of the post itself, see how to write a good tweet.

Here's an invented example, from a made-up freelance designer, using prompt 7.

• Vague: "Always get things in writing when working with clients."
• Specific: "I lost $1,400 on one project because 'a few small changes' wasn't in the contract. Now every quote says two rounds of edits, and the third is billed by the hour. No client has argued with it yet."

The second version has a cost, a fix and a result. Someone who has been there has a reason to reply. Use your own true details, and don't borrow a story like this one.

Stuck on the first line? Try our tweet hook generator. If you're out of ideas, the tweet idea generator gives you five to start from. Edit what they suggest so it's true for you.

A simple week

This is a starting plan. Adjust it once you see what your readers respond to.

With few followers, your replies will likely reach more of the right people than your posts do. So spend more time there, and read the reply guy strategy next. For how much and when to post, see how often to post on X.

What to skip

Don't write only for a viral moment. You can't control it, and steady posts usually build a better audience.

• Engagement bait. "Like if you agree" can draw "not interested" and mute signals, which carry large negative weights.
• Copied viral formats. A popular structure can't make up for having nothing to say, and readers can tell.
• Invented stories. One false result can cost you the trust that you've spent months building.
• Unedited AI text. Here's how to make AI drafts sound like you.

If choosing what to post each morning is the hard part, Repli suggests posts from your own account and writes drafts in your voice. You check each one and press Post. See a sample plan on an invented account.

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