X engagement rate calculator
Enter the numbers from a post. Get its rate two ways.
Questions
How is engagement rate calculated on X?
Add up the engagements and divide by impressions, then multiply by 100. Some reports divide by followers instead, so always check which one a benchmark uses.
Which rate should I use?
Use impressions to compare your own posts, since it shows how a post did with the people who saw it. Use followers only when comparing with a benchmark that's measured that way.
Is my data sent anywhere?
No. It runs in your browser, and you type the numbers yourself.